Think Like a Publisher: Using Metadata to Sell Your Self-Published Book
With all of the self-published books available out there, it can be hard to stand out against the competition. However, there are strategies that can be utilized to beat those odds, such as harnessing metadata. Metadata functions like a giant library catalog online which can boost your search engine optimization and help readers find your book better. Traditional publishers use this all of the time when they market their books on websites like Amazon or Barnes and Noble. But did you know that you can use the same for self-published books? This course will cover the basics of metadata and how you can use it to help you when crafting your self-publishing marketing strategy and get your work in front of the right audience.
About the instructor: Kellye McBride is a regular lecturer at the People’s Colloquium who regularly works as a freelance writer and editor as part of her day job. Since marketing and promotion is a large part of her business model, she is no stranger to targeted direct marketing and regularly builds websites and content as part of the services she offers.